> Actually, a scholar in classics once told me that > it's 'fee'--and ought to be 'pee' rather than 'pie'. > > --Lou Talman
English speakers already have it pegged as fie. Like, go to http://www.answers.com/phi&r=67 and click on the little speaker icon to hear how the manly voice says it. That should be good enough for the NCLB.
More to the point, some authoritative texts insist the greek letter tau is more normally used to signify 1.618... and phi its reciprocal (0.618...). That's precisely the opposite convention from what I favor. 
Mathematics is just *full* of these little cultural contingencies. Sigh. Let's go back to teaching at least the greek letters, along with those silly Roman numerals.
 e.g. see Richard A. Dunlap's 'The Golden Ratio and Fibonacci Numbers' (1997, World Scientific Publishing), pg. 1.