Robert Hansen (RH) posted Dec 12, 2012 1:46 PM: > http://www.cbsnews.com/8301-201_162-57558552/new-unive > rsity-of-california-logo-spurs-mockery/ > > What an ugly logo. > > I would stick with the old one. And why would a > university like UC have a need to market itself? > Unless I missed something in the last 20 years, I > thought its reputation performed that task pretty > well. > > Bob Hansen > Well, the University of California PR department issued the following rationale for their new logo (taken from the story at the link provided by RH): +++ "The new mark was created as a part of our broader efforts to build awareness and support for all the things that UC does to make California (and by extension the world) better," Simon said in a statement published on the Change.org petition. "What we have tried to do is to create a mark that is iconic, flexible, and solid enough that it works to represent the UC system as a whole." +++ Apparently that PR story didn't convince a great many folk: a campaign to "Stop the UC Logo" had found over 45,000 supporters. It appears there is also a popular Facebook campaign to the same purpose.