I'm studying economics and I'm trying to learn how to use SPSS (version 6.1 for the Macintosh) in the marketing research field. I'm using the book "Marketing Research - an applied approach" by Kinnear and Taylor. I bought the book in the UK and now I'm living in Italy (the book has not been published here).
I should have received a floppy disk with 3 databases keyed to SPSS and Systat along with the book, in order to work with the examples. I never received this floppy disk, and it's probably easier go back where I bought the book than obtain it from McGraw-Hill customer service.
I'm looking for someone who can send me these databases but it could be useful in order to work on a real market research any other dataset (old but large marketing databases keyed to the Macintosh). At the moment the only one I can use is a series of files by Norusis, found in SPSS Web site, since my copy of SPSS is unable to read the data created with the PC or the Windows version.