NPD Online Research Reports Students Mining the Net for Homework
Port Washington, N.Y.--August 17, 1999--For school age children, computers aren't just for fun, according to a new survey from NPD Online Research. The firm reports that two out of three children who have a computer at home use it to do homework. Eighty-five percent of those students also use the Internet at home to complete school assignments.
However, students going online usually don't go it alone, NPD reports. According to parents, who completed the survey, most student activity on the Internet is monitored. Three quarters of parents surveyed reported they play an active role in helping their children complete homework assignments on the Web.
On an average night, most children finish up to one hour of schoolwork using a home PC, with half an hour spent online, according to the study. Although children most frequently used the computer at home for special reports and research, home PCs fulfilled a variety of school-related needs for students.
. School-Related Activities That Children Used Computers For At Home Special reports 88% . Reference source 85% . Educational software programs 54% . Nightly homework 50% . Communicate with school friends 43% . Standard test preparation (SAT, PSAT, ACT, etc.) 13%
"There are so many educational resources available online and off, it's not surprising that computers are being used for homework," explained Pamela Smith, vice president of NPD Online Research. "The fact that 73% of parents confirmed that their children are using a computer at school might be encouraging home computer use. Parents are realizing that computers and the Internet can be an important part of their child's education."
As a study aid, survey respondents gave the Web high marks. According to the survey, 19% of children always found information online for their assignments. Another 65% located information most of the time, while 17% retrieved something appropriate some of the time. Few children signed off of the Web empty handed, as only 1% rarely found anything.
Most children shared the computer they used for schoolwork at home with others. Many shared with family members as 85% of students used the family PC to complete schoolwork at home. Only 15% of children did homework on their own computer. This number should increase, according to NPD Online Research. Among parents polled whose children used the family PC, one-quarter intend to buy a new computer for their child within the next six months.
About the Study
The NPD back-to-school computer use survey was conducted as part of the NPD Online Research omnibus survey. Two thousand, one hundred and forty-three individuals from NPD's Online Panel, a Web representative sample of individuals prerecruited to participate in surveys, responded to the questionnaire in early August. The NPD online omnibus survey gives marketers the opportunity to share survey costs in order to monitor consumer attitude and behavior on a wide range of topics.
About NPD Online Research
NPD Online Research, a division of The NPD Group, is a leader in developing World Wide Web-based technologies to conduct and deliver market research and analysis. The NPD Online Panel is a prerecruited sample of Internet representative individuals used for conducting marketing research on the Web. NPD also offers SiteSelect(R) sampling technology, allowing marketers to conduct random sample surveys on their own sites. Clients include leading companies such as Yahoo!, Excite, AOL, Go Network, iVillage, First USA, GTE and Kraft Foods.
About The NPD Group
The NPD Group is an international marketing information company headquartered in Port Washington, NY. Founded in 1953, the firm specializes in tracking consumer purchasing and behavior. NPD offers both custom research capabilities and syndicated databases for more than 20 industries including apparel, automotive products, consumer electronics, cosmetics and fragrances, financial services, food, foodservice, footwear, housewares, information technology, interactive entertainment, pharmaceuticals, toys, and more. A leader in conducting research on and about the Internet, NPD is also the developer of the revolutionary Web audience measurement technology now marketed by Media Metrix, Inc. NPD has offices and affiliations in 36 countries, covering North America, South America, Europe, Asia and Australia. --------- Contact: The NPD Group, Inc., Helen D'Antoni, (516) 625-2496, firstname.lastname@example.org Copyright 1999, Nelson B. Heller & Associates,all rights reserved. ************************************************ * Jerry P. Becker Dept. of Curriculum & Instruction Southern Illinois University Carbondale, IL 62901-4610 USA Fax: (618)453-4244 Phone: (618)453-4241 (office) E-mail: email@example.com