Based on the intense negative response to the three extant Standards volumes and other reform initiatives including a variety of 'reform' curricula, it is likely that the Standards-2000 volume will receive vastly more public and media attention than did its predecessors. In light of the harsh critical scrutiny it will face, this volume needs to be written in the clearest possible language. The authors must consider both professional, lay, media and political audiences. They must anticipate the rhetorical implications of EVERY word and how language might be misunderstood. Buzz words like "equity," "empowerment," "conceptual understanding," and the like must be CLEARLY explicated. Illustrative examples must be chosen with the utmost care and for maximum clarity. Finally, links to the bes possible research, pro and con, must be made explicit for skeptical readers. If we don't 'field test' these standards in a broader arena than the professional communities we use routinely, we're going to see less than satisfactory results. We shouldn't need to make weak compromises later because of our failures now.